Age - 15 to 18
Location - England, Western Society
Gender - Both
Income Level - Average
Education Level - Average
Marital Status - Not married
Occupation - Average occupations for this age group, Usually supermarkets, Waiter/ Waitress, Kitchen Porters
Ethnic Background - Does not matter, Probably be more white ethnicity
Personality - Has a sense of humour, Likes teen angst films
Attitudes - Open minded, enjoys this genre of film
Values - Friendship and Family
Interests - Films of this genre
Lifestyle - Trying to balance their social life, relationships and school work etc
Behaviour - Likes watching new things.
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