Evaluation 3 - Media Institution etc

Production Company Logo:

Our production company is called Tomorrow Productions. We chose this because our target audience is the younger generation who are always looking into the future rather than older people, who would be doing the opposite and looking at the past. The word 'Tomorrow' shows this.

Which film distributor would you choose for your film and why?:

The film distributor we would use is STX Entertainment. This is because they have distributed other films that are similar to our genre of teen angst such as 'The Edge Of 17' and 'The Space Between Us'. They are a smaller, less known company that usually distributes films that do not have the much larger budgets. This works with our film opening as it also a lower budget film

How our film will be funded:

We will use the BFI film fund to fund our movie, A part of this fund is the UK film council - they are known for funding British independent films that use a lower budget and we feel like this would be the best way to fund our film. One of the films that they have funded is Kidulthood, which is the same genre as our film. This show that they have experience with films like ours and will probably be more likely to fund it.

Titles and how we have presented them:

In our opening sequence we have presented our titles in many different ways. Most of them are at the start of the video, this is to show the audience the characters and who is involved with the film, it also shows what people did and what the title of the film was. We put them in places such as around the steering wheel of a car, on the cars number plate and next to the characters on a freeze frame when they are introduced.

Unique Selling Point:

Our USP is that we have a male lead role, this is a countertype to the typical teen angst main characters as it would usually be a female lead such as in 'Easy A'

Marketing Material:

Our main marketing technique would be the use of social media, such as Facebook and Twitter. This is because it is usually free if not very cheap and our target audience are the majority users of these websites as they are teenagers.. Facebook has 620 million active users per month, and twitter has 105 million active users per month. These are the two biggest social media websites, we would upload trailers, information and other bonus content

 

Evaluation 2 - How our media product represents social groups

One of the social groups that our teen angst film represents is the more popular males in school, this is done through the main character being Aiden. He is represented as being popular mostly through the way that he is dressed, wearing fashionable clothes and seeming to care about his appearance, as well as what sort of hobbies and sports that he is into, being football. This can be compared to a character in the film  'The Edge of Seventeen' who is called Darian, He is the stereotypical athletic male character in this film. He is similar to Aiden through aspects such as the way they are both dressed with both of them wearing hoodies, dark blue jeans and a bag due to both films being mainly set in a school. They are also both into sports with Darian playing American Football due to that being the dominant sport in America and Aiden playing football for the same reason in England. The only major difference between the two characters is their ethnicity, Darian is Caucasian whereas Aiden is from Pakistani descent, this is also one of the only countertypes in our film. They are also roughly the same age being at the higher levels of education.

Another social group represented in our teen angst opening is the more unpopular females in school, this is shown through the other main character Kate, she is very similar to the main character of 'The Edge of Seventeen' Nadine. One of these many similarities is the way they look and dress, both of them have dark brown hair and are white and their clothing could be seen as slightly less fashionable compared to the popular characters in both movies. Another similarity that they share is that they are both very pessimistic about life and don't think they are very important. This is shown in our teen angst film by the narration by Kate when she is introducing herself. In 'The Edge of Seventeen' Nadine only has one friend, this is another similarity between the two characters.