Evaluation 3 - Media Institution etc

Production Company Logo:

Our production company is called Tomorrow Productions. We chose this because our target audience is the younger generation who are always looking into the future rather than older people, who would be doing the opposite and looking at the past. The word 'Tomorrow' shows this.

Which film distributor would you choose for your film and why?:

The film distributor we would use is STX Entertainment. This is because they have distributed other films that are similar to our genre of teen angst such as 'The Edge Of 17' and 'The Space Between Us'. They are a smaller, less known company that usually distributes films that do not have the much larger budgets. This works with our film opening as it also a lower budget film

How our film will be funded:

We will use the BFI film fund to fund our movie, A part of this fund is the UK film council - they are known for funding British independent films that use a lower budget and we feel like this would be the best way to fund our film. One of the films that they have funded is Kidulthood, which is the same genre as our film. This show that they have experience with films like ours and will probably be more likely to fund it.

Titles and how we have presented them:

In our opening sequence we have presented our titles in many different ways. Most of them are at the start of the video, this is to show the audience the characters and who is involved with the film, it also shows what people did and what the title of the film was. We put them in places such as around the steering wheel of a car, on the cars number plate and next to the characters on a freeze frame when they are introduced.

Unique Selling Point:

Our USP is that we have a male lead role, this is a countertype to the typical teen angst main characters as it would usually be a female lead such as in 'Easy A'

Marketing Material:

Our main marketing technique would be the use of social media, such as Facebook and Twitter. This is because it is usually free if not very cheap and our target audience are the majority users of these websites as they are teenagers.. Facebook has 620 million active users per month, and twitter has 105 million active users per month. These are the two biggest social media websites, we would upload trailers, information and other bonus content